Think of the Knowledge Graph as a map of an individual’s intellect expressed through social speech. This valuable way of defining the subject matter of social content defines the relationship between terms and entities, with an understanding that certain terms can help identify others.
Example: "Strikers" might be confusing, but if there is a reference to a soccer player in some other way, the system can infer that "Strikers" in that conversation is referencing soccer players.
This tool also contextualizes ambiguous terms to more accurately pinpoint what the writer is referencing.
Example: An individual referencing "apple" may be referring to the fruit. They also may be citing references to the brand. Our Knowledge Graph tool eliminates the confusion.