Knowledge Graph Evaluator

The Knowledge Graph Evaluator helps catalog the content of social posts. Our API identifies the subject matter of social content and defines relationships between terms and entities, with an understanding that certain terms can help identify others.

For example: "Strikers" might be confusing, but if there is a reference to soccer in some other way, the system can infer that "Strikers" in that conversation references soccer players.

This tool also contextualizes ambiguous terms to more accurately pinpoint what the writer is referencing.

For example: An individual referencing "Apple" may be referring to the fruit or the brand. Our Knowledge Graph tool helps clear this confusion at scale.

Available now.

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Sentiment Analysis

Sentiment is expressed differently on social platforms. Social content can be short-form text that relies heavily on emoji and hashtags. That is why our sentiment analysis model is trained on purely social speech and constantly ingests more data every day.

As a result of this focus, our accuracy is in the high-70% range, as opposed to the mid-50% range found with existing sentiment models.

Our Sentiment Analysis currently provides general sentiment of social speech or can be targeted against a specific keyword or hashtag.

Available now.

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Personality Graph

Personality is the greatest predictor of both current preference and future behavior because it doesn't change over time. Our social science team has built our personality profiling model based on HEXACO, the most advanced psychometric instrument for personality.

Our API returns a score for each of the six HEXACO dimensions based on social content analysis so you can understand whether a creator or consumer is the right match for your product and brand.

Available now.

Image Recognition

Given the low semantic payload of posts on major social networks that focus on images, we built Soulmates Image Recognition to effectively analyze more than just the limited descriptions and hashtags found there.

Our tool identifies and labels objects within images that help provide context for social speech and expression. The objects can help provide insight into people’s interests, preferences, and likelihood to be perceptive to particular brands and messaging.

Available now.

Bot Detector

Whether you run a social data platform or are looking for more information about the influencers you use, understanding whether engagement and resonance is human is now a necessity. Our Bot Detection separates the real voices from the machines, and aids in determining the true value of your content and social efforts.

Our Bot Detection distinguishes channels correlated with high-value characteristics like influential humans and institutions and those with low-value attributes, like bots. Our model then becomes more precise over time given these traits and categorizations.

Available by Q2 2018.

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