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Brand Trust Index (BTI)

Brand trust is an incredibly important measurement and has been historically difficult to calculate. With the proliferation of social media, and the emotional response it can represent about brands directly, we are now able to define consumer trust level per brand across several dimensions.

By providing a clearer definition of the dimensions of trust as consumers experience them, we can help brands better address trust deficiencies, capitalize on peaks, and understand how to build connections that will last.

 

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