Bot Detector

Whether you run a social data platform or are looking for more information about the influencers you use, understanding whether engagement and resonance is human is now a necessity. Our Bot Detection separates the real voices from the machines, and aids in determining the true value of your content and social efforts.

Our Bot Detection distinguishes channels correlated with high-value characteristics like influential humans and institutions and those with low-value attributes, like bots. Our model then becomes more precise over time given these traits and categorizations.

Available by Q2 2018.

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Sentiment Analysis

Sentiment is expressed differently on social platforms. Social content can be short-form text that relies heavily on emoji and hashtags. That is why our sentiment analysis model is trained on purely social speech and constantly ingests more data every day.

As a result of this focus, our accuracy is in the high-70% range, as opposed to the mid-50% range found with existing sentiment models.

Our Sentiment Analysis currently provides general sentiment of social speech or can be targeted against a specific keyword or hashtag.

Available now.

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Personality Graph

Personality is the greatest predictor of both current preference and future behavior because it doesn't change over time. Our social science team has built our personality profiling model based on HEXACO, the most advanced psychometric instrument for personality.

Our API returns a score for each of the six HEXACO dimensions based on social content analysis so you can understand whether a creator or consumer is the right match for your product and brand.

Available now.

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