Audience research is broken — flooded with synthetic data, slow panels, and surface insights. We built the fix.
Soulmates.ai is your always-on audience research lab. At its core is BrandOS: an integrated system of 1:1 Digital Twins validated at 93% fidelity, and the predictive Foresight Engine that tests your creative against your audience, your past work, and market benchmarks.
It’s the clearest, most human signal in the industry — built to move brands forward with confidence.
For Marketing Decision-Makers
Reach your Brand Soulmates—people, not personas.
We start with real people who have the highest affinity for your brand and category. Relevance starts with recruitment, not assumptions.
For Marketing Decision-Makers
Reach your Brand Soulmates—people, not personas.
We start with real people who have the highest affinity for your brand and category. Relevance starts with recruitment, not assumptions.
For Product & Marketing Technologists
Built for rigor. Designed for speed.
Soulmates combines qualitative depth with quantitative power, all in a secure environment for rapid, scalable pre-market testing.
For Product & Marketing Technologists
Built for rigor. Designed for speed.
Soulmates combines qualitative depth with quantitative power, all in a secure environment for rapid, scalable pre-market testing.
For Creative Leaders
Creative decisions, backed by real human insight.
Move beyond vague feedback and demographic blur. Soulmates.ai lets you pressure-test ideas with high-fidelity simulations of your actual audience.
For Creative Leaders
Creative decisions, backed by real human insight.
Move beyond vague feedback and demographic blur. Soulmates.ai lets you pressure-test ideas with high-fidelity simulations of your actual audience.
Our process
People, not data points.
We start with real people — recruited, profiled, and modeled to build 1:1 High-Fidelity Digital Twins that think, feel, and decide like your audience.
Audience Recruitment
We go where your audience already is — channels, platforms, and communities they trust — and bring them in through carefully designed paid recruitment. Multi-step screening weeds out low-quality respondents so every voice in your pool matters.
Audience Profiling
Using the HEXACO framework, we uncover traits like openness, conscientiousness, and emotionality — building a psychological fingerprint for each participant.
Qual + Quant Integration
Every respondent’s answers are enriched with qualitative context and validated with quantitative rigor — capturing the nuance of emotion alongside the certainty of numbers.
Digital Twin Generation
We combine survey data, profiling, and behavioral modeling to create Digital Twins that can be tested endlessly across scenarios — predicting reactions with 93% fidelity before you ever launch.
People, not data points.
We start with real people — recruited, profiled, and modeled to build 1:1 High-Fidelity Digital Twins that think, feel, and decide like your audience.
Audience Recruitment
We go where your audience already is — channels, platforms, and communities they trust — and bring them in through carefully designed paid recruitment. Multi-step screening weeds out low-quality respondents so every voice in your pool matters.
Audience Profiling
Using the HEXACO framework, we uncover traits like openness, conscientiousness, and emotionality — building a psychological fingerprint for each participant.
Qual + Quant Integration
Every respondent’s answers are enriched with qualitative context and validated with quantitative rigor — capturing the nuance of emotion alongside the certainty of numbers.
Digital Twin Generation
We combine survey data, profiling, and behavioral modeling to create Digital Twins that can be tested endlessly across scenarios — predicting reactions with 93% fidelity before you ever launch.
People, not data points.
We start with real people — recruited, profiled, and modeled to build 1:1 High-Fidelity Digital Twins that think, feel, and decide like your audience.
Audience Recruitment
We go where your audience already is — channels, platforms, and communities they trust — and bring them in through carefully designed paid recruitment. Multi-step screening weeds out low-quality respondents so every voice in your pool matters.
Audience Profiling
Using the HEXACO framework, we uncover traits like openness, conscientiousness, and emotionality — building a psychological fingerprint for each participant.
Qual + Quant Integration
Every respondent’s answers are enriched with qualitative context and validated with quantitative rigor — capturing the nuance of emotion alongside the certainty of numbers.
Digital Twin Generation
We combine survey data, profiling, and behavioral modeling to create Digital Twins that can be tested endlessly across scenarios — predicting reactions with 93% fidelity before you ever launch.
Built for Real Connection
These aren’t proxies. They’re high-resolution reflections of your audience. True-to-life Digital Twins that show exactly how your work will land before it ever launches. Less gut feel. More human signal. Built by a team that has spent years helping brands connect more meaningfully and more effectively with the people who matter most.
Meet Your Brand Soulmates
Soulmates.ai does not rent audiences. We build them from the ground up, the hard way. Everything starts with real people deeply aligned with your brand and category. No third-party panels. No syndicated data. Just high-fidelity, bespoke audiences built to reflect the traits that matter most: motivations, mindsets, and emotional drivers. Modeled with a 93% fidelity score that is unmatched in the market.
