Your Fully Integrated Audience Research Platform
See your audience as they truly are—real people, not templates.
Your Fully Integrated Audience Research Platform
See your audience as they truly are—real people, not templates.
Your Fully Integrated Audience Research Platform
See your audience as they truly are—real people, not templates.
We create 1:1 High-Fidelity Digital Twins from actual audience members, validate your ideas before you go to market, and forecast performance so you can make confident, human-centered decisions every time.
Personality Is Shifting.
So Should Your Brand.
New research shows measurable changes in Emotionality—the HEXACO trait tied to empathy, anxiety, and resilience. These shifts influence how people respond to risk, connection, and messaging.
By measuring Emotionality within your audience’s 1:1 High-Fidelity Digital Twins (validated to a 93% fidelity score), it’s possible to see exactly where they fall on the spectrum—and how that shapes their receptiveness to creative tone, brand voice, and positioning.
This isn’t trend-watching. It’s a way to adapt with precision, aligning what you say and how you say it with the emotional state of your audience right now.
Our process
People, not personas.
We start with real people—recruited, profiled, and modeled to build 1:1 High-Fidelity Digital Twins that think, feel, and decide like your audience.
Audience Recruitment
We go where your audience already is—channels, platforms, and communities they trust—and bring them in through carefully designed paid recruitment. Multi-step screening weeds out low-quality respondents so every voice in your pool matters.
Audience Profiling
Using the HEXACO framework, we uncover traits like openness, conscientiousness, and emotionality—building a psychological fingerprint for each participant.
Qual + Quant Integration
Every respondent’s answers are enriched with qualitative context and validated with quantitative rigor—capturing the nuance of emotion alongside the certainty of numbers.
Digital Twin Generation
We combine survey data, profiling, and behavioral modeling to create Digital Twins that can be tested endlessly across scenarios—predicting reactions with 93% fidelity before you ever launch.
People, not personas.
We start with real people—recruited, profiled, and modeled to build 1:1 High-Fidelity Digital Twins that think, feel, and decide like your audience.
Audience Recruitment
We go where your audience already is—channels, platforms, and communities they trust—and bring them in through carefully designed paid recruitment. Multi-step screening weeds out low-quality respondents so every voice in your pool matters.
Audience Profiling
Using the HEXACO framework, we uncover traits like openness, conscientiousness, and emotionality—building a psychological fingerprint for each participant.
Qual + Quant Integration
Every respondent’s answers are enriched with qualitative context and validated with quantitative rigor—capturing the nuance of emotion alongside the certainty of numbers.
Digital Twin Generation
We combine survey data, profiling, and behavioral modeling to create Digital Twins that can be tested endlessly across scenarios—predicting reactions with 93% fidelity before you ever launch.
People, not personas.
We start with real people—recruited, profiled, and modeled to build 1:1 High-Fidelity Digital Twins that think, feel, and decide like your audience.
Audience Recruitment
We go where your audience already is—channels, platforms, and communities they trust—and bring them in through carefully designed paid recruitment. Multi-step screening weeds out low-quality respondents so every voice in your pool matters.
Audience Profiling
Using the HEXACO framework, we uncover traits like openness, conscientiousness, and emotionality—building a psychological fingerprint for each participant.
Qual + Quant Integration
Every respondent’s answers are enriched with qualitative context and validated with quantitative rigor—capturing the nuance of emotion alongside the certainty of numbers.
Digital Twin Generation
We combine survey data, profiling, and behavioral modeling to create Digital Twins that can be tested endlessly across scenarios—predicting reactions with 93% fidelity before you ever launch.