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Privacy Policy

Last updated and effective as of 27 June 2025.

This Privacy Policy describes how Soulmates.AI ("Soulmates.AI," "we," "us," or "our") collects, uses, and discloses personal information through our website (https://soulmates.ai), products, applications, surveys, research platforms, and other digital properties that post or link to this Privacy Policy (collectively, the "Services").

Soulmates.AI provides marketing research, AI-driven audience modeling, and predictive analytics products and services. This Privacy Policy applies to all information collected by us through the Services.

California Users: If you are a resident of California, please also see the section titled "Your California Privacy Rights" below.

1. Personal Information We Collect

We may collect the following categories of personal information:

Information You Provide to Us:

  • Contact data (e.g., full name, email address, phone number)
  • Demographic data (e.g., age, gender, ethnicity, location, household income)
  • Financial data (for incentive payments only)
  • Audio recordings and real-time transcripts (from recorded interviews)
  • Survey responses and open-form user input

Sensitive Personal Information:

  • Racial or ethnic origin
  • Gender identity or expression
  • Household income and financial conditions

Automatic Data Collection: We and our service providers (e.g., HubSpot) may automatically collect:

  • Device and usage data (e.g., IP address, browser type, device ID, time of access)
  • Online activity (e.g., pages visited, time spent, referring links)
  • Communication interaction data (e.g., opens/clicks on our emails)

These may be collected through cookies, pixels, clear GIFs, and similar technologies.

2. How We Use Your Personal Information

We use your personal information for the following purposes:

  • To operate, maintain, and improve our Services
  • To conduct research, develop new products, and train AI models
  • To personalize user experience and deliver targeted communications
  • To analyze trends and user engagement
  • To process incentive payments
  • To comply with legal obligations and protect our legal rights

We may use non-PII survey data for analytical and commercial purposes. Any such data is de-identified or aggregated before sharing externally.

3. How We Share Your Personal Information

We do not sell your personally identifiable information. We may share personal information with:

  • Service Providers: Companies who provide services such as email delivery, research support, data analytics, or infrastructure (e.g., HubSpot, payment processors).
  • Business Partners and Clients: Aggregated, anonymized, or statistical outputs may be shared for research or commercial purposes. No raw, individual-level PII is shared.
  • Professional Advisors: Legal, accounting, or consulting firms as needed.
  • Legal Authorities: Where required by law or legal process.
  • Business Transfers: In the event of a merger, acquisition, or asset sale.

4. Your Rights and Choices

You may request:

  • Access to the personal data we hold about you
  • Correction of inaccurate information
  • Deletion of your personal data
  • To opt out of future data collection or communications

Please contact us at surveys@soulmates.ai to make any such requests.

5. Do Not Track Signals

We do not respond to browser-based "Do Not Track" signals.

6. Children’s Privacy

Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

7. Security

We use industry-standard technical, administrative, and physical safeguards to protect your information. However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Retention

We retain your data as long as necessary to fulfill the purposes outlined in this Policy, or as required by law. Aggregated or de-identified data may be retained indefinitely.

9. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time. If material changes are made, we will update the "Last Updated" date and may notify you through the Services or by other means.

10. How to Contact Us

If you have questions, requests, or complaints regarding this Privacy Policy, please contact: Soulmates.AI 49 E. Walnut Street Pasadena, CA 91103

Email: surveys@soulmates.ai

11. Your California Privacy Rights

California residents have the following rights under the California Consumer Privacy Act (CCPA), as amended:

  • Right to Know: You can request information about the categories of personal information we collect, use, or share.
  • Right to Access: You can request a copy of your personal information.
  • Right to Delete: You can request deletion of your personal information, subject to certain exceptions.
  • Right to Correct: You can ask us to correct inaccurate information we maintain about you.
  • Right to Opt-Out: You may request we do not share personal information for cross-context behavioral advertising.
  • Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.

To exercise your rights, email us at surveys@soulmates.ai. We will verify your identity before fulfilling your request.

We do not knowingly collect or sell the personal information of individuals under 18 years old. We do not use or disclose sensitive personal information for purposes that require opt-out rights under California law.