Your Always-On Audience Research Lab

Soulmates models real people—1:1, behavior-first, and emotion-rich—with a fidelity score of 93%.

These aren’t proxies. They’re high-resolution reflections of your audience—modeled on real behavior, emotions, and intent—designed to show how your work will truly land before it ever launches. Less gut feel. More human signal.

With built-in trend analysis agents that keep your audiences up to date with cultural shifts, you’re seeing what matters now and what’s coming next. All built by a team that’s spent years helping brands connect more meaningfully—and more effectively—with the people who matter.

• Audience recruitment is our obsession. Our insights begin with recruiting real people who have the highest affinity for your brand and product category. Meet your Brand Soulmates™—people, not personas.
• Precision matters. Get instant feedback (pre-launch and before going live) to ensure qualitative and quantitative resonance, guiding go/no-go decisions and avoiding costly missteps.
• Confidence, validated. Stress-test your strategies, creative, and messaging in a secure virtual environment—before committing media spend or development budgets.
• Clarity through unity. Integrated qualitative and quantitative modules empower you to deeply understand concept appeal, brand perception, emotional resonance, and beyond.
• Insights at scale. Extend your research seamlessly with synthetic audience modeling, allowing robust simulation and stress-testing powered by psychographic, emotional, and cultural insights.
• Activate your insights. Instantly translate findings into actionable recommendations, aligning your product, strategy, and creative teams around audience priorities and fostering a continuous learning loop of insight, action, and measurable impact.