Your Fully Integrated Audience Research Platform
See your audience as they truly are — real people, not templates.
Your Fully Integrated Audience Research Platform
See your audience as they truly are — real people, not templates.
Your Fully Integrated Audience Research Platform
See your audience as they truly are — real people, not templates.
We create 1:1 High-Fidelity Digital Twins from actual audience members, validate your ideas before you go to market, and forecast performance so you can make confident, human-centered decisions every time.
Phase 1: Recruit
Align with brand and research goals to define who the Digital Twins will represent.
Inputs: audience segments, campaign goals, geography, demographics.
Align with brand and research goals to define who the Digital Twins will represent.
Inputs: audience segments, campaign goals, geography, demographics.
Align with brand and research goals to define who the Digital Twins will represent.
Inputs: audience segments, campaign goals, geography, demographics.
Phase 2: Model
Gather mixed-method data:
Quantitative: metrics like engagement, sentiment, CTRs, follower growth, etc.
Qualitative: open-ended survey responses, interviews, emotional and cultural insights.
Gather mixed-method data:
Quantitative: metrics like engagement, sentiment, CTRs, follower growth, etc.
Qualitative: open-ended survey responses, interviews, emotional and cultural insights.
Gather mixed-method data:
Quantitative: metrics like engagement, sentiment, CTRs, follower growth, etc.
Qualitative: open-ended survey responses, interviews, emotional and cultural insights.
Phase 3: Validate
93% fidelity benchmark verified (vs. ~58% for general LLMs like GPT, per Cornell’s PersoBench).
Twins are tested against human baselines to confirm accuracy of emotional, linguistic, and decision-making patterns
Cognitive Fidelity (Decision Alignment)
We compare each Twin’s simulated choices (e.g., message preference, emotional appeal, product selection) against the decisions made by real human respondents in identical test scenarios.
Linguistic Fidelity (Expression Match)
Each Twin’s generated language is compared to its human counterpart’s real responses to assess tone, phrasing, and natural expressiveness. Using semantic similarity and tone-matching models, we confirm the Twin communicates with the same rhythm, intensity, and empathy markers as its source human
Personality Is Shifting.
So Should Your Brand.
New research shows measurable changes in Emotionality — the HEXACO trait tied to empathy, anxiety, and resilience. These shifts influence how people respond to risk, connection, and messaging.
By measuring Emotionality within your audience’s 1:1 High-Fidelity Digital Twins (validated to a 93% fidelity score), it’s possible to see exactly where they fall on the spectrum — and how that shapes their receptiveness to creative tone, brand voice, and positioning.
This isn’t trend-watching. It’s a way to adapt with precision, aligning what you say and how you say it with the emotional state of your audience right now.