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Here, you’ll find articles that unpack emerging trends, deep dives into audience behavior, and video walkthroughs showing exactly how Soulmates.ai workflows come to life.

Behavioral Intelligence helps marketers predict what people will do by mapping the psychological drivers behind decisions, closing the gap between stated intent and real behavior.

What Is Behavioral Intelligence?

Fidelity metrics quantify whether a behavioral model or digital twin predicts real human responses across contexts. Learn what to measure, how to validate, and how fidelity differs from synthetic persona

Fidelity Metrics Explained: How to Measure Behavioral Model Accuracy

HEXACO for Marketers: From Personality Insights to Marketing Results

From Personality Insights to Marketing Results

HEXACO For Marketers: How to Create Messaging That Resonates With Every Personality Type

How to Create Messaging That Resonates With Every Personality Type

Not All Digital Twins Are Equal: The Truth About Personas, Composites, and 1:1 Brand Soulmates

Digital Twins 101: The Truth About Personas, Composites, and Brand Soulmates

Why Marketers are Swapping Vibes for Validated Traits

Why Marketers are Swapping Vibes for Validated Traits

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