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AUDIENCE RESEARCH

Audience research that drives what comes next.

Soulmates.ai is an audience research platform that transforms real behavior into high-fidelity predictive insight. See what will resonate across content, campaigns, and launches with 93% fidelity.

The Problem

You’re expected to know what moves people. But traditional research often lags behind. It’s slow to field, overly reliant on self-reporting, favors the loudest people in the room and is disconnected from the increasing speed of creative and product cycles.

Soulmates.ai was built to close the gap between what people say and what they really do, giving you research that’s behavioral, predictive, and ready when you need it.

Common Challenges:

Fragmented personas with little behavioral depth

Research cycles that can’t keep up with demand

Creative decisions made without enough signal

No easy way to test ideas across audiences

How Soulmates Supports Audience Research

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1 - Recruit your Brand Soulmates 

Access real behavioral models of your highest-affinity audience segments.

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2 - Simulate reactions

Test content, messaging, or product ideas in a secure, insight-rich environment.

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3 - Track shifts over time 

Stay ahead of changing preferences with built-in trend-monitoring so your audience research has a longer shelf life.

Use Cases

A global insights team tested multiple calls to action across Gen Z and Millennial segments. Soulmates.ai revealed which tone drove stronger predicted engagement and higher earned media value across both.

Why Soulmates.ai?

Soulmates.ai
Other Research Tools
Speed to Insight 
Minutes
Weeks
Behavior-Based Modeling 
Predictive EMV Insights 
Trend Monitoring Included
External tools required
Creative Testing Ready 
Rare or unavailable

Built for Those Who Move Fast

Soulmates.ai was created by a team that has spent years helping the world’s top brands connect more meaningfully with their audiences. We believe research should be both rigorous and ready-to-use.

Bring your teams into sync.

Give every team access to high-fidelity audience insight and living brand guidelines. Because alignment shouldn't be aspirational.

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