Overview
Soulmates.ai reframes social CTAs as something you can test pre-launch by running CTA copy through Brand Soulmates to see what drives clicks and why.
Key Takeaways
- Pre-launch CTA testing reduces wasted impressions and media spend caused by “bolt-on” copy choices.
- Brand Soulmates surface the emotional drivers behind performance (credibility, curiosity, tone), not just a winner.
- The learnings become reusable patterns for future posts, not a one-off optimization.
Social CTAs are often an afterthought. They’re bolted onto captions, rarely tested, and usually measured only after launch. When they miss, they cost impressions, engagement, and confidence.
But with Soulmates, you can test CTA language before your campaign goes live, directly with the people it’s meant for.
In this workflow, Matthew Downes, Sr. Director of Content Ops at Ayzenberg, explores how Soulmates turns CTA testing into a real-time research practice. Using Brand Soulmates, Matthew and AI Product & Strategy Manager Ilana Wahlin bring copy from a recent social media post into the platform to explore: What makes our audience want to click?
With Soulmates.ai, you can instantly see which CTA wins, and more importantly, why it wins. Is it about credibility? Curiosity? Tone? The personas reveal emotional and motivational cues that help explain what works and why.
That feedback doesn’t just optimize a single post. It creates reusable insight for future campaigns: language that resonates, formats that invite action, and phrasing that reflects the way real people decide what to click.
Instead of guessing in-market, Matthew’s team now makes launch decisions based on real signal before any impressions are wasted or media dollars are committed.