The Future of Creative Strategy: How Can Creative Ideation Start with Real Audience Insight?
Great creative doesn’t start from scratch. It starts with your audience.
In this workflow video centered around shaping creative strategy, Creative Director Paul Wallace and AI Product & Strategy Manager Ilana Wahlin show how Soulmates transforms content ideation from guessing what might resonate to building from what already does. Using Brand Soulmates’ High-Fidelity Digital Twins, which have a 93% fidelity score, Paul and Ilana tap into real human input to guide the creative process.
Instead of chasing trends or recycling formats, the two explore how existing content shows up for real people. What are they reacting to? What emotional triggers stand out? What language makes them pause, laugh, or share?
Soulmates.ai becomes the research layer that creative teams often skip. It reveals how your audience talks about key themes, what they actually care about in a given moment, and the narrative or emotional structures that drive engagement.
With Soulmates, your creative ideas begin with real people, because every High-Fidelity Persona is built from real input, in real time.