How Can Creative Ideation Start with Real Audience Insight?

Overview

Soulmates.ai reframes creative ideation as audience-led by using 93%-fidelity Brand Soulmates to translate real human reactions into strategy before concepts get built.

Key Takeaways

• Creative development starts from what audiences already respond to, not trends or recycled formats.
• Querying Digital Twins surfaces emotional triggers, language cues, and narrative structures that drive engagement.
• The platform acts as an always-on research layer so creative teams can build from real input in real time.

Great creative doesn’t start from scratch. It starts with your audience.

In this workflow video centered around shaping creative strategy, Creative Director Paul Wallace and AI Product & Strategy Manager Ilana Wahlin show how Soulmates transforms content ideation from guessing what might resonate to building from what already does. Using Brand Soulmates’ High-Fidelity Digital Twins, which have a 93% fidelity score, Paul and Ilana tap into real human input to guide the creative process.

Instead of chasing trends or recycling formats, the two explore how existing content shows up for real people. What are they reacting to? What emotional triggers stand out? What language makes them pause, laugh, or share?

Soulmates.ai becomes the research layer that creative teams often skip. It reveals how your audience talks about key themes, what they actually care about in a given moment, and the narrative or emotional structures that drive engagement.

With Soulmates, your creative ideas begin with real people, because every High-Fidelity Persona is built from real input, in real time.