Gen Alpha is Changing the Game
Understanding Gen Alpha is built on primary research with 111 households and nearly 40,000 data points, capturing how the first fully-AI-native generation actually thinks, scrolls, and chooses. The findings upend the anxious "screen zombie" narrative: a generation that ranks anti-bullying above every other value, treats music as seriously as tech, and has already formed real ethical views on AI. Download the full report below.
Gen Alpha is Changing the Game
Understanding Gen Alpha is built on primary research with 111 households and nearly 40,000 data points, capturing how the first fully-AI-native generation actually thinks, scrolls, and chooses. The findings upend the anxious "screen zombie" narrative: a generation that ranks anti-bullying above every other value, treats music as seriously as tech, and has already formed real ethical views on AI. Download the full report below.
Gen Alpha is Changing the Game
Understanding Gen Alpha is built on primary research with 111 households and nearly 40,000 data points, capturing how the first fully-AI-native generation actually thinks, scrolls, and chooses. The findings upend the anxious "screen zombie" narrative: a generation that ranks anti-bullying above every other value, treats music as seriously as tech, and has already formed real ethical views on AI. Download the full report below.