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Media Planning

Insights shouldn't live in silos.

Soulmates.ai makes it easy to democratize brand intelligence, align teams around real audience signal, and keep internal communications grounded in shared truth. When everyone sees the same 93%-accurate data, you move faster, together.

The Problem

Media planning often leans on past performance, surface-level demographics, or industry benchmarks that miss audience nuance. The result is wasted impressions, inefficient spend, and missed opportunities to connect.

Soulmates.ai closes that gap by predicting how your exact audience will engage before you commit budget.

Common Challenges:

Reliance on broad demographic targeting

Limited clarity on creative or placement effectiveness before launch

Media decisions driven by guesswork or outdated norms

No way to model shifts in audience behavior over time

How Soulmates Supports Media Planning

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Define your priority audiences

Recruit Digital Twins of your most valuable audience segments for planning and testing.

Test media concepts before launch

Simulate reactions to placements, formats, and creative variants to forecast performance.

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Optimize spend with ongoing signal

Use trend monitoring to adapt your media strategy as audience behaviors evolve.

Use Cases

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Use Soulmates to predict which platforms and formats will deliver the highest engagement from your core audience before allocating spend.

Why Soulmates.ai?

Soulmates.ai
Traditional Research Tools
Speed to Insight
Weeks
Behavioral Predictions
Limited or none
93% Fidelity Score
Not disclosed or available
Emotional Signal Analysis
Rare or unavailable
Ready for Any Format
Format-limited

Bring your teams into sync.

Give every team access to high-fidelity audience insight and living brand guidelines. Because alignment shouldn't be aspirational.

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