Your Always-On Audience Research Lab

Soulmates models real people—1:1, behavior-first, and emotion-rich—with a fidelity score of 93%.

These aren’t proxies. They’re high-resolution reflections of your audience—modeled on real behavior, emotions, and intent—designed to show how your work will truly land before it ever launches. Less gut feel. More human signal.

With built-in trend analysis agents that keep your audiences up to date with cultural shifts, you’re seeing what matters now and what’s coming next. All built by a team that’s spent years helping brands connect more meaningfully—and more effectively—with the people who matter.

For Marketing Decision-Makers

Reach your Brand Soulmates™—people, not personas.

We start with real people who have the highest affinity for your brand and category—because relevance starts with recruitment, not assumptions.

• Evaluate go-to-market strategies, messaging, and creative pre-launch to reduce risk and uncover what drives action.
• Make smarter go/no-go calls with integrated qual + quant tools built for business outcomes.
• Align teams around human-centered insights that clarify what matters—and what to do next.
• Track emerging cultural signals through always-fresh audiences, updated via trend analysis AI.

For Product & Marketing Technologists

Built for rigor. Designed for speed.

Soulmates combines qualitative depth with quantitative power, all in a secure virtual environment for rapid, scalable pre-market testing.

• Validate features, creative, and messaging with digital twins modeled from real audience behavior—continuously refreshed with new signals and trends.
• Forecast outcomes across psychographic, emotional, and cultural indicators before launch.
• Simulate product-market fit in fast-moving environments with twins that evolve alongside your audience.
• Close the loop between insight and implementation with a continuously learning system fueled by trend-aware modeling.

For Creative Leaders

Creative decisions, backed by real human insight.

Move beyond vague feedback and demographic blur. Soulmates helps you pressure-test ideas with high-fidelity simulations of your actual audience.

• See how your work lands—emotionally, behaviorally, and contextually—before it ever goes live.
• Spot creative and cultural trends early, then build work that resonates with where your audience is going—not just where they’ve been.
• Stress-test concepts and narratives in a predictive environment that adapts to cultural shifts in real time.
• Turn audience resonance into bold storytelling that’s culturally fluent and built to perform.