Here's how it works:

We start by creating Digital Twins—psychographic audience simulations that let us model and pre-test how your target audience might respond to different ideas or campaigns. We believe that the best training data for our models comes from real people; it's the foundation behind everything we do.

Beginning with a rigorous deep-dive into these participants' affinities, including a 400-step qualification process, we then identify the perfect consumer for your brand—we call these high-value consumers your 'brand soulmates.'

This qualification process is vital to achieve a high level of fidelity across key indicators of relevance to your brand based on personality, demographics, psychographics and cultural DNA. Our platform then overlays millions of data points from the internet and diverse social media platforms to create virtual simulations of those real-world audiences—synthetic personas that behave and respond to those corresponding participants.

Then we measure Message Pull-Through, tracking how strongly your key messages resonate within real audience conversations and communities. Using proprietary social listening tools, we're able to analyze audience responses across platforms—evaluating not just volume, but emotional tone, language patterns, and contextual relevance.

Our system incorporates sentiment analysis and the HEXACO personality framework to understand how messaging aligns with underlying audience traits. These insights are drawn from organic comments, captions, shares, and reactions—giving your team a graded view of message performance based on depth of engagement, sentiment shift, and psychographic alignment.

Next, our Metal Detector predictive engagement modeling identifies which content and strategies are most likely to generate high audience engagement and earned media value (EMV).

Built on the foundation of our industry-recognized Social Index and EMV methodology, this system analyzes both first- and third-party campaign data to surface performance signals before launch. Metal Detector factors in creative attributes like tone, format, timing, and platform context—alongside benchmarks derived from thousands of campaigns—to forecast what will break through. The result: more informed content decisions, optimized investment, and higher-impact storytelling guided by predictive intelligence, not guesswork.

Finally, all of these insights feed into bespoke Brand Algorithms—custom AI models trained on your brand’s own data—which continuously learn and refine your marketing approach.

By combining data precision with human understanding, Soulmates.AI 3.0 helps brands reach the right audiences more efficiently while deepening affinity, attention, and response. The platform goes beyond surface-level targeting by incorporating personality and behavioral context, ensuring outputs are accurate, actionable—and importantly, on-brand.

Our approach accounts for each brand’s unique category dynamics and the platforms where audiences actually engage—ensuring that insights are both context-aware and action-ready. At its core, Soulmates.AI was built to help brands understand and connect on a deeper level with their audiences, a mission we've continued since first creating the technology 8 years ago. With Soulmates.AI 3.0, that goal is achieved with unprecedented precision, scale, and strategic clarity.

Find out how your brand can achieve results that go far beyond the limits of traditional advertising.

Modern marketing thrives on creativity empowered by data. Today’s marketers face unprecedented volumes of information—signals revealing audience expectations, preferences, and behaviors across every channel.