Soulmates.AI Suggests: When Follower Count is Not Enough and AI Storytelling
Happy Friday and welcome to Soulmates.ai suggests. We like to compile this list to recommend great content you might have missed this week. We tweet what we like, but we capture more than 240 characters for what we really find useful — and that list is just below. So, check out our quick list of social media, influencer, and content marketing articles that we think you will find useful. Have a good one you loved this week? We’d love to read it, too. Please share in the comments below if there’s some piece of writing you think our followers would enjoy.
Photo by Anthony DELANOIX on Unsplash
“1,000 True Fans” by Kevin Kelly
If you asked me to sum up my social media strategy, I’d point you here. Kelly theorizes that creators can make a living with just a thousand true fans, people who will buy anything you produce. It’s more about depth of influence, not broadcasting. We’re in a world where brands are cracking down on fake followers and discovering that the largest influencers aren’t the best representatives of their brand. Instead, micro- and nano-influencers that cultivate a real relationship with their audience are having a stronger impact in Influencer Marketing. People are able to spot insincerity through a screen and if they believe the creator doesn’t care, why would they? I believe that audiences are a lot more savvy now. Especially after the debacle that was the Fyre Festival…
The documentaries Fyre Fraud and Fyre: The Greatest Party that Never Happened debuted four days apart last month. I haven’t seen either documentary (I have ethical concerns with both) but the marketing sphere is filled with ‘thought pieces’ about the power of influencer marketing in the wake of the spotlight shining on the Fyre debacle again. This article notes that what Kendell Jenner and others macro-influencers did was more akin to “celebrity endorsement” than “influencer marketing”. Using them is more about building awareness than about actually building a relationship with creators and their audiences. The influencer marketing around the Fyre Festival proved that having a high follower count will not guarantee conversion, even if it will draw many people to your product.
“Neural Storytelling: How AI is Attempting Content Creation” by George Karapalidis
We are always interested in computational creativity here at Soulmates.AI. The opportunity to help power great creative decisions is what our technology is all about, so stories like this one on Neural Storytelling definitely appeal to us. Although their stories aren’t award-winning, it’s astounding how close AI can mimic the complexity of human writing.
From “Hierarchical Neural Story Generation” by Fan, Lewis, and Dauphin
Researchers hope that by teaching the AI how people write and having it write its own stories we can have AI-powered chatbots be able to handle complex sentences or AI help storytellers tell their stories better. Who doesn’t want better stories?
