Your questions, answered.
We’ve gathered the most common questions about Soulmates.ai — how it works, what makes our 93% fidelity score possible, and how teams put it into action. Whether you’re just getting to know us or looking for specifics, you’ll find clear, direct answers here.
About Soulmates.ai
Soulmates.ai is your always-on audience intelligence platform, built to let you see, hear, and predict how real human audiences will respond before you launch. You work with two models: Brand Soulmates, 1:1 audience counterparts validated to 93% fidelity, and Digital Twins for fast, directional reads at scale.
Consumer insights and strategy leaders, brand and creative teams, and product teams, across industries like gaming, retail, F&B, entertainment, and technology.
It starts with real people and builds audience understanding bespoke to your brand, not the same off-the-shelf reads your competitors use. Brand Soulmates are validated to 93% fidelity, and you can bring the intelligence into the tools your team already uses through Soulmates.ai MCP.
Models
Brand Soulmates are 1:1 audience counterparts built from real, consented people and validated to 93% fidelity; use them when a decision needs stronger confidence. Digital Twins are faster, scaled models for directional learning and do not carry a fidelity claim. Most teams use both.
Data & Accuracy
Brand Soulmates are validated to a 93% fidelity score, our highest proven accuracy. Digital Twins are built for speed and scale and do not carry a fidelity claim.
We hold out fresh responses from the same verified audience and compare them to the Brand Soulmate’s predicted responses, measured across multiple variables and benchmarked against Cornell’s PersoBench.
We run targeted, brand-agnostic recruitment campaigns with multi-step screening to find verified participants who match your audience criteria.
HEXACO measures six personality traits: Honesty-Humility, Emotionality, Extraversion, Agreeableness, Conscientiousness, and Openness. Profiling on HEXACO is what lets the model reason about motivation, not just observed behavior.
Yes. We never sell or license audience data, and all information is processed in compliance with applicable privacy laws. Soulmates.ai is independently audited to SOC 2 Type I, with SOC 2 Type II in progress.
Platform Features
Interview them with open-ended questions, test creative and messaging, compare ideas side by side, and predict audience response before you spend on media.
The Audience Lab is where you interview your Brand Soulmates and Digital Twins, testing ideas, exploring motivations, and collecting qualitative and quantitative insight in one place.
Foresight Engine is predictive audience intelligence for social. You take testing out of conceptual and run it against your own social audience, benchmarks, and data: test post types and video, and predict engagement and, separately, EMV on Instagram, TikTok, and YouTube. It is 83% accurate at predicting which post will perform better when you compare two or more.
Yes. Upload copy, visuals, video, or product descriptions directly into the platform.
Yes. We recruit verified participants from anywhere in the world and build audiences that represent diverse markets, languages, and cultural contexts.
MCP & Free Trial
Soulmates.ai MCP brings your audience intelligence into the tools your team already uses, so you can interview your audience without leaving your workflow.
Start from the Get Started page. During the current beta, we set up your workspace, load an off-the-shelf audience to test with, and turn on access for a two-week trial.
The free trial uses our off-the-shelf audiences. We feature different ones over time, so we will set you up with an audience that fits your use case.
Use Cases & Applications
Identify which ideas pull your audience in, and why, before you produce or launch. For in-market social, Foresight Engine predicts which post will perform better.
Yes. From feature prioritization to price sensitivity, test product ideas with your Brand Soulmates and Digital Twins.
By predicting which messages, formats, and channels will drive the strongest audience response, so you can allocate spend with confidence.
Soulmates.ai shows how your audience perceives your brand and messaging, revealing the words, values, and stories that create alignment.
Brand Soulmates take 4 to 6 weeks to build and are then always on, so you can interview them any time. Digital Twins are faster for directional reads.
Yes. It complements your qualitative and quantitative research, and through Soulmates.ai MCP it lives alongside the tools you already use.
Creative & Ad Testing
Yes. Pre-test concepts, copy, and visuals against your audience with Brand Soulmates, then use the Foresight Engine to predict engagement and EMV on social before you post. It is 83% accurate at predicting which post will perform better when you compare two or more.
Compare variants side by side against the same audience and see predicted resonance and EMV, so the version that ships is the strongest one.
The testing is grounded in real, consented people and psychographic profiling (HEXACO), available on demand, and it runs in the tools you already use through Soulmates.ai MCP.
Yes. The Agency plan provides white-label, isolated client workspaces with SSO.
Test concepts, features, and price sensitivity with your audience before production, so you see appeal and barriers early.
Focus Groups, Surveys & Alternatives
Yes. Model your audience once, then interview it on demand, without recruiting and scheduling a new group every time.
Yes, with Digital Twins. They are AI-modeled audiences you can test against without fielding a new survey, for fast, directional reads. Brand Soulmates, by contrast, are built from real participant input.
It complements it. Use it as a fast, predictive layer alongside your qualitative and quantitative research, and bring it into your stack through Soulmates.ai MCP.
AI Audience Intelligence
It models real audiences so teams can predict how people will respond before launch. Soulmates.ai does this with Brand Soulmates (1:1, validated to 93% fidelity) and Digital Twins (fast, at scale).
We recruit and screen real people, profile them on HEXACO, fuse qualitative and quantitative input, and model them into audiences you can interview. The high-fidelity 1:1 version is a Brand Soulmate, validated to 93% fidelity.
Yes. Soulmates.ai models real audiences as Brand Soulmates and Digital Twins, so you can simulate how people will respond to messaging, creative, and products before launch, grounded in real audience data rather than assumptions.
How Soulmates.ai Compares
Quantilope is strong at automated, survey-based quantitative research. Soulmates.ai models real people you can interview on demand, combining qualitative depth with quantitative scale, with Brand Soulmates validated to 93% fidelity.
Zappi is built for fast, iterative ad and concept testing through surveys. Soulmates.ai pre-tests against a bespoke modeled audience and, with the Foresight Engine, predicts in-market social performance, with 83% accuracy at picking the stronger of two or more posts.
Results & Proof
Teams use Soulmates.ai to de-risk big decisions, pre-test creative before spend, and move faster once their Brand Soulmates are built. For named outcomes and case studies, see our customer results.
Getting Started
Define objectives, recruit and validate the audience, build your Brand Soulmates, set up the Audience Lab, and deliver findings.
We help you prioritize based on your strategic goals, whether that is entering a new market, refining creative, or validating product features.
Start from the Get Started page, or speak with your Soulmates.ai representative.