Your questions, answered.
We’ve gathered the most common questions about Soulmates.ai — how it works, what makes our 93% fidelity score possible, and how teams put it into action. Whether you’re just getting to know us or looking for specifics, you’ll find clear, direct answers here.
About Soulmates.ai
Soulmates.ai is your always-on audience research lab — built to let you see, hear, and predict how real human audiences will respond before you launch. We recruit real people, build 1:1 High-Fidelity Digital Twins with a 93% fidelity score, and give you tools to test creative, messaging, and product ideas with unmatched accuracy.
Our platform is used by marketing strategists, creative leaders, product teams, and consumer insights professionals across industries like gaming, retail, F&B, entertainment, and technology. If you need to know what will resonate before it hits the market, Soulmates is built for you.
Most tools start with assumptions or generic data. Soulmates.ai starts with real people. Every Digital Twin is grounded in verified participant input, validated to a 93% fidelity score, and updated to stay relevant. That means your pre-launch tests reflect how your audience actually thinks, feels, and acts — not how an algorithm guesses they might. Find out more here.
Data & Accuracy
Our Digital Twins are validated to a 93% fidelity score — the highest proven accuracy in the market. This means their predicted responses match real-world audience feedback 93% of the time, giving you reliable insight to guide decisions with confidence.
We compare predicted Digital Twin responses to fresh input from the same verified audience. This real-to-model match rate is measured across multiple variables — emotional response, clarity, engagement, and behavioral intent — before we certify the model for use.
We run targeted, brand-agnostic recruitment campaigns to find verified participants who match your audience criteria. Each audience segment is built from hundreds of validated responses, screened and quality-checked to remove bots, low-effort answers, and irrelevant data.
HEXACO measures six key personality traits: Honesty-Humility, Emotionality, Extraversion, Agreeableness, Conscientiousness, and Openness to Experience. We integrate HEXACO into every Digital Twin to reveal the deeper psychological and motivational drivers behind your audience’s choices.
Yes. We never sell or license audience data, and all information is processed in compliance with applicable privacy laws. Your research remains yours, and your audience’s privacy is protected at every stage.
Platform Features
You can:
Test creative, messaging, and product concepts
Compare ideas side-by-side to see which resonates more
Ask open-ended questions and get in-depth qualitative feedback
Predict how your audience will respond before you spend a single media dollar
The Audience Lab is where you interact with your Digital Twins — testing ideas, exploring motivations, and collecting both qualitative and quantitative insights in one place.
Foresight Engine predicts the likely resonance and performance of your creative or product concepts against KPIs. It surfaces the strongest ideas early, so you can prioritize what’s most likely to succeed.
Yes. Upload copy, visuals, videos, or product descriptions directly into the platform. Your Digital Twins will respond based on their real-world baseline data, giving you actionable recommendations for optimization.
Absolutely. We recruit verified participants from anywhere in the world and build Digital Twins that represent diverse markets, languages, and cultural contexts.
Use Cases & Applications
We help you identify which ideas pull your audience in, and why, before you produce or launch. Test tone, visual style, emotional triggers, and message clarity to ensure your creative connects. Learn more here.
Yes. From feature prioritization to price sensitivity, you can test product ideas with your Digital Twins to understand likely adoption, barriers, and appeal. Learn more here.
By predicting which messages, formats, and channels will drive the strongest audience response, you can allocate media spend with confidence. Test creative across platforms, compare likely engagement by channel, and identify where your budget will have the greatest impact — before committing a single dollar. Learn more here.
Soulmates.ai shows you how your audience perceives your brand and messaging, revealing the words, values, and stories that create alignment.
Many projects deliver insights in days, not weeks. Once your Digital Twins are active, new concepts can be tested and analyzed within hours.
Yes. Our outputs can complement and enrich both qualitative and quantitative research workflows, feeding directly into your reporting, planning, and creative processes.
Getting Started
We follow a collaborative process:
Define your objectives and audience criteria
Recruit and validate your baseline audience
Build and validate Digital Twins
Set up your Audience Lab and testing modules
Deliver findings and recommendations
We’ll help you prioritize based on your current strategic goals — whether that’s entering a new market, refining creative, or validating product features.
Let’s talk. Reach out through our contact form or speak with your Soulmates.ai representative. We’ll scope your needs, recommend the right modules, and map a timeline for results.